A letter from NANCY · founder of NANCY SUSAN MOULTON
Jackson Hole, Wyoming · November 2026
A note from NANCY, on the one sweater I would reach for first this winter
A letter from the founder
Five Winters on the Town Square. This Is the Sweater That Gets You Stopped at the Café.
Most women I know own plenty of warm sweaters. What they're missing is one that makes them feel like themselves on a grey morning. Here's how I'd pick it.
Nancy Owner of Nancy Susan Moulton, Jackson Hole November 2026 5 min read
I opened Nancy Susan Moulton five years ago in a little shop just off the Town Square, after years of teaching skiing on the mountain. I had one rule then, and I still have it: if it doesn't work on the fortieth cold morning, it doesn't go on the rail.
It's November, the first snow has been and gone twice, and the mornings start in the teens. Every woman who comes in to warm up by my stove tells me some version of the same thing. She has a drawer full of sweaters, and she wears the same one every day — a safe grey or a navy — because that's all anyone seems to sell once you're past a certain age.
I never understood that. The cold doesn't ask you to dress dull. A little colour at your face is the cheapest way I know to look brighter on a grey day, and it does you more good than any amount of fussing in the mirror. The women who come back to my shop don't come back for plain. They come back for the one with the flowers on it.
On the mountain, the first thing I checked on every new student wasn't their skis. It was their neck and their wrists, because that's where the cold gets in. A sweater is no different. Get the collar, the cuffs and the shape right, put a design on it you'll smile at in February, and you'll reach for it before the coffee's ready.
There are six things I'd tell you about ours, in the order I'd point them out.
bright, happy snowmen knitted in, not printed on. the kind of sweater people smile at before they even say hello.
1
The design is knitted in, not printed on.
This is the part people get wrong about it. The big, bright flowers aren't a print ironed onto the fabric — every petal and band of colour is worked right into the knit. So there's nothing sitting on top to crack, peel or fade by the second winter, and up close you can feel the colours change under your thumb. It looks like a bold print, and it wears like a real sweater — because that's what it is.
JW
★★★★★
“This sweater feels soft the moment you put it on, and it is the one I keep reaching for whenever the mornings turn chilly.”
Janet W., Columbus, OH
Verified buyer
2
Soft and warm, without the bulk.
A cheerful design is no good if it itches or weighs you down. This is a soft knit that's warm the moment it's on, but light enough that you won't peel it off the second you step indoors. Warm on the walk to the truck, comfortable at the kitchen table — that cozy feeling without the bulk.
over a striped shirt with the collar out. it looks put together, and it's still warm enough for a Wyoming kitchen at seven.
PH
★★★★★
“I liked having several patterns to choose from, and it was easy to find one that felt like me. I would happily order another.”
Patricia H., Boise, ID
Verified buyer
3
The neck sits close, so the cold stays out.
A round, ribbed collar that sits snug at the base of your neck without choking it. It keeps the wind off on the walk to the truck, and it sits neatly over a shirt collar when you want to look like you made an effort.
EM
★★★★★
“The fit is relaxed in the right way. Comfortable, flattering, and easy to wear with jeans or trousers.”
Eileen M., Asheville, NC
Verified buyer
4
Cuffs that stay where you put them.
Ribbed cuffs that hold your wrist, with the knit carried down onto the sleeve. Push them up to do the dishes, pull them back down over your hands on the porch, and they go back into shape instead of hanging loose by December.
LT
★★★★★
“I use it now for a couple weeks and my friends which have seen them are loving it, they ordered also and loving them.”
Lorraine T., Scranton, PA
Verified buyer
5
A relaxed shape, not a shapeless one.
It's cut with room through the body, so it layers over a turtleneck or a shirt without pulling, and it finishes at the hip with a ribbed hem so it doesn't ride up or bunch under your coat. Check the size chart, and if you're between sizes, I'd go with the one you'd wear over a layer.
DS
★★★★★
“Warm enough for a cold day, but never too heavy indoors. It has that cozy feeling without being bulky.”
Donna S., Bangor, ME
Verified buyer
6
A dozen designs, sizes S through 5XL, one price.
Flowers, folk patterns and bright winter designs, all knitted in, in colours that actually lift a grey day. The price is the same whether you wear a small or a 5XL, so nobody pays more for their size. Most women start with one and come back for a second once they see how often they reach for it.
from behind, in line at the café. room through the shoulders, and a ribbed hem that sits at the hip over jeans.
RG
★★★★★
“I have had more compliments on the pattern than any sweater I have bought in years. It feels classic without looking old-fashioned.”
Rhonda G., Tulsa, OK
Verified buyer
Our sweaters, against the ones in the back of your drawer
You can find a sweater anywhere, and most women I know have a drawer full. Here's the difference, laid out plainly.
THE ONES IN THE DRAWER
A pattern printed on top that cracks in the wash
Thin and scratchy, or so heavy you take it off indoors
A loose neck that lets the wind straight in
Cuffs that stretch out and stay stretched
Either clingy or shaped like a tent
Black, grey and oatmeal — stops at XL
Nancy Susan Moulton
A bold design knitted right into the sweater
A soft, warm knit — cozy without the bulk
A ribbed collar that sits close
Ribbed cuffs that go back into shape
Room to layer, finished at the hip
A dozen designs · S–5XL, one price
On the mountain the cold gets in at your neck and your wrists. A good sweater starts there.
Why everything is 60% OFF this month
This month Nancy Susan Moulton turns five. Same little shop, same wood stove in the corner, same Town Square.
Five years ago this was a girl who loved the snow and couldn't make a living from it, an empty room, and my parents believing in me when the idea still felt too big to say out loud. Today it's my full-time life. So to say thank you, everything in the shop is 60% off for the anniversary. The sweaters are $49.95, down from $150.
I want to be clear about what this is. It's not a closing-down sale — I'm not going anywhere. It's a thank-you to the women who came in out of the cold and kept coming back. Free shipping, 30 days to change your mind, and when a design sells out in your size, that's it until next season.
5th Anniversary Run · Limited to this month
10%
extra on 2
15%
extra on 3
20%
extra on 4
25%
extra on 5
Stacked discounts apply automatically at checkout and can be combined across collections. At five cardigans that is $44.97 each. We make almost nothing at that price, and that is on purpose.
5
Years on the same street
4.8★
Across 1,500+ reviews
14
DIFFERENT PATTERNS
30
Days to change your mind
CR
★★★★★
“I was so happy with my first one that I needed to order a second one, and here it is.”
Carol R., Sarasota, FL
Verified buyer
If you're going to add one warm thing to your closet before the holidays, this is where I'd start — while your size is still there in the design you like.
— Nancy
Nancy's knitted PRINTED sweaters
★★★★★
4.8 / 5 from 1,500+ reviews
$150
$49.95
Save $100.05
A bold design knitted in, not printed on
A soft, warm knit — cozy without the bulk
Ribbed collar, cuffs and hem that keep the cold out
OWNER · NANCY SUSAN MOULTON · JACKSON HOLE, WYOMING
Nancy taught skiing on the mountain for years before opening Nancy Susan Moulton just off the Town Square in 2021, with her parents’ help and a wood stove in the corner. Half the town still comes in to warm up before they shop. You do not have to live in Wyoming to come in out of the cold.
