A letter from NANCY · founder of NANCY SUSAN MOULTON
Jackson Hole, Wyoming · November 2026
A note from NANCY, on the one sweater I would reach for first this winter
A letter from the founder
Five Winters on the Town Square. This Is the Cardigan I'd Reach For on the Coldest Morning.
Most women own plenty of sweaters. What they're missing is the easy layer they can throw on at six in the morning — and change their mind about all day. Here's how I'd pick it.
Nancy Owner of Nancy Susan Moulton, Jackson Hole November 2026 5 min read
I opened Nancy Susan Moulton five years ago in a little shop just off the Town Square, after years of teaching skiing on the mountain. I had one rule then, and I still have it: if it doesn't work on the fortieth cold morning, it doesn't go on the rail.
It's November, the first snow has come and gone twice, and the mornings start in the teens. Every woman who warms up by my stove tells me a version of the same thing. She owns plenty of sweaters, but she pulls the same one over her head every day — and by ten she's either too warm indoors or shrugging it off in the truck, because a sweater is a decision you make once at dawn and live with.
On the mountain, the first thing I checked on a new student was never their skis. It was their neck and their wrists, because that's where the cold gets in. A cardigan is no different. Get the collar, the cuffs and the hem right, put a plaid on it you'll still love in February, and you'll reach for it before the coffee's ready.
There are six things I'd tell you about ours, in the order I'd point them out.
every check — rust, cream and a line of blue — knitted right into the wool. nothing printed on top.
1
The plaid is knitted in, not printed on.
Every line of the check, from the fine blue windowpane to the broad rust bands, is worked right into the knit. Nothing sits on top of the fabric, so there's nothing to crack, peel or fade by the second winter. Run your thumb across it and you can feel the colours change under your hand.
JW
★★★★★
“This sweater feels soft the moment you put it on, and it is the one I keep reaching for whenever the mornings turn chilly.”
Janet W., Columbus, OH
Verified buyer
2
A soft collar that looks like you made an effort.
A proper shirt-style collar that sits neat against the neck, so it frames your face instead of swallowing it. Open over a white tee it looks put together, and it's still warm enough for a Wyoming kitchen at seven in the morning.
open over a white tee, collar out. it looks put together, and it's warm enough for a cold kitchen at seven.
PH
★★★★★
“I liked having several patterns to choose from, and it was easy to find one that felt like me. I would happily order another.”
Patricia H., Boise, ID
Verified buyer
3
It adjusts. A pullover does not.
Because it buttons, you're not committing to one temperature for the whole day. Open it to cook, close it on the walk to the mailbox, shrug it off over a chair and pull it back on at dusk. It's the reason a cardigan lives on the hook by the door all season while the pullover stays in the drawer.
EM
★★★★★
“The fit is relaxed in the right way. Comfortable, flattering, and easy to wear with jeans or trousers.”
Eileen M., Asheville, NC
Verified buyer
4
Buttons and cuffs that keep their shape.
The first thing to fail on a cheap cardigan is never the knit — it's a button, somewhere around the second week of December. Ours are sewn on properly, and the ribbed cuffs hold your wrist: push them up to do the dishes, pull them back over your hands on the porch, and they go right back into shape.
LT
★★★★★
“I use it now for a couple weeks and my friends which have seen them are loving it, they ordered also and loving them.”
Lorraine T., Scranton, PA
Verified buyer
5
Plaid, in a town that wears black from November to April.
Walk the Town Square this time of year and it's black parkas and grey fleece. These are warm plaids — rust, berry, olive, slate and plum — in a dozen checks, and the colour comes right up to your face where it does the most good on a grey morning. Sizes S through 5XL, and the price is the same whether you wear a small or a 5XL. Most women start with one and come back for a second.
DS
★★★★★
“Warm enough for a cold day, but never too heavy indoors. It has that cozy feeling without being bulky.”
Donna S., Bangor, ME
Verified buyer
6
A relaxed shape, not a shapeless one.
Rust, olive, gray, slate and blue, with hearts, diamonds, zigzags and rainbow bands. The price is the same whether you wear a small or a 5XL. Most women start with one and come back for a second.
From behind, in line at the café. Room through the shoulders, and a ribbed hem that sits at the hip over jeans.
RG
★★★★★
“I have had more compliments on the pattern than any sweater I have bought in years. It feels classic without looking old-fashioned.”
Rhonda G., Tulsa, OK
Verified buyer
Our sweaters, against the ones in the back of your drawer
You can find a sweater anywhere, and most women I know have a drawer full of them. Here’s the difference, laid out plainly.
THE ONES IN THE DRAWER
A pattern printed on top that cracks in the wash
A loose neck that lets the wind straight in
Cuffs that stretch out and stay stretched
Either clingy or shaped like a tent
Black, gray and oatmeal
Stops at XL
Nancy Susan Moulton
The pattern knitted right into the yoke
A ribbed collar that sits close
Ribbed cuffs that go back into shape
Room to layer, finished at the hip
Rust, olive, slate and soft blue
S through 5XL, one price
On the mountain the cold gets in at your neck and your wrists. A good sweater starts there.
Why everything is 60% OFF this month
This month Nancy Susan Moulton turns five. Same little shop, same wood stove in the corner, same Town Square.
Five years ago this was a girl who loved the snow and couldn’t make a living from it, an empty room, and my parents believing in me when the idea still felt too big to say out loud. Today it’s my full-time life. So to say thank you, everything in the shop is 60% off for the anniversary. The sweaters are $59.95, down from $125.
I want to be clear about what this is. It’s not a closing-down sale. I’m not going anywhere. It’s a thank-you to the women who came in out of the cold and kept coming back. Free shipping, 30 days to change your mind, and when a pattern sells out in your size, that’s it until next season.
5th Anniversary Run · Limited to this month
10%
extra on 2
15%
extra on 3
20%
extra on 4
25%
extra on 5
Stacked discounts apply automatically at checkout and can be combined across collections. At five cardigans that is $37.47 each. We make almost nothing at that price, and that is on purpose.
5
Years on the same street
4.8★
Across 1,500+ reviews
18
DIFFERENT PATTERNS
30
Days to change your mind
CR
★★★★★
“I was so happy with my first one that I needed to order a second one, and here it is.”
Carol R., Sarasota, FL
Verified buyer
If you’re going to add one warm thing to your closet before the holidays, this is where I’d start, while your size is still there in the pattern you like.
— Nancy
Nancy's plaid cardigans
★★★★★
4.8 / 5 from 1,500+ reviews
$125
$49.95
Save $75.05
Pattern knitted into the yoke, not printed on
Ribbed collar, cuffs and hem that keep the cold out
OWNER · NANCY SUSAN MOULTON · JACKSON HOLE, WYOMING
Nancy taught skiing on the mountain for years before opening Nancy Susan Moulton just off the Town Square in 2021, with her parents’ help and a wood stove in the corner. Half the town still comes in to warm up before they shop. You do not have to live in Wyoming to come in out of the cold.
