A letter from NANCY · founder of NANCY SUSAN MOULTON
Jackson Hole, Wyoming · November 2026
A note from NANCY, on the one sweater I’d hand you before the real cold comes
A letter from the founder
Five Winters on the Town Square. The Turtleneck Is the One I Would Give You First.
If you’re only going to add one warm thing before the snow sets in for good, make it the one that keeps the cold off your neck, and makes a stranger stop you at the grocery store.
Nancy Owner of Nancy Susan Moulton, Jackson Hole November 2026 5 min read
Ive always made my own warm things. Long before there was a shop, there was just me and the cold. The sweaters I wanted never existed the way I pictured them, something that actually held heat instead of just looking like it might, so I made them myself. People noticed before I did. “Where did you get that?” Then, “Could you make me one?”
Five years ago I opened a little boutique just off the Town Square, in a town I could never leave, to find those pieces for other women. I can’t knit fast enough for a whole valley, so now I choose every piece on the shelf to the standard I used to knit to. I have one rule: if it doesn’t hold heat on the fortieth cold morning, it doesn’t go on the rail.
I won’t pretend it was easy. The first years were lean and so quiet they frightened me. There were long afternoons when the bell over the door didn’t ring once, and nights at the kitchen table with the numbers in front of me and my coffee going cold. More than once I came close to folding it all up.
What kept me going was the faces. A woman would pull a sweater over her head, catch herself in the mirror and stand a little straighter. Weeks later she’d come back to tell me a stranger had stopped her at the grocery store. She hadn’t been noticed like that in years, and she’d forgotten how good it felt.
Nothing in the shop does that more often than a turtleneck. There are six things I’d tell you about ours, in the order I’d point them out.
Painted flowers from the collar to the hem. It’s the brightest thing in the house in February.
1
It keeps the cold off your neck.
The cold gets in at your neck first, which is why the first sweater I ever made myself was a turtleneck. The soft collar folds down and stays put from the walk to the truck to the last cup of coffee. You won’t need a scarf, and you won’t leave one on the back of a chair.
JW
★★★★★
“This sweater feels soft the moment you put it on, and it is the one I keep reaching for whenever the mornings turn chilly.”
Janet W., Columbus, OH
Verified buyer
2
A print that lights up a gray morning.
From November to April this valley goes black, white and gray. Painted flowers, embroidered woodland or a bright bouquet across the front put the color back in your face when the sky won’t.
A wolf, a rabbit, birds and little mushrooms on soft green. There’s room to move, and it still looks put together.
PH
★★★★★
“I liked having several patterns to choose from, and it was easy to find one that felt like me. I would happily order another.”
Patricia H., Boise, ID
Verified buyer
3
Covered, without feeling tight.
The neck sits soft and loose, so it covers without squeezing. The long sleeves come down to your wrist with ribbed cuffs that stay put when you reach for the top shelf.
EM
★★★★★
“The fit is relaxed in the right way. Comfortable, flattering, and easy to wear with jeans or trousers.”
Eileen M., Asheville, NC
Verified buyer
4
Relaxed, not shapeless.
There’s room through the body and shoulders to layer a shirt underneath, but it still looks like you got dressed on purpose. It finishes at the hip, so it doesn’t bunch under your coat.
LT
★★★★★
“I use it now for a couple weeks and my friends which have seen them are loving it, they ordered also and loving them.”
Lorraine T., Scranton, PA
Verified buyer
5
Comfortable at hour three, not just in the mirror.
Plenty of sweaters look lovely in the fitting room and itch by lunch. These are soft enough to wear through a long dinner without counting the minutes until you get home and change.
DS
★★★★★
“Warm enough for a cold day, but never too heavy indoors. It has that cozy feeling without being bulky.”
Donna S., Bangor, ME
Verified buyer
6
One sweater for everything, at one price.
You can wear the same turtleneck to the post office in the morning, to church on Sunday and to dinner on Friday, so you only have to choose it once. Sizes run S through 5XL, and the price is the same whatever size you wear.
Dinner out, coat over her shoulders. She was still comfortable when the dessert menu came.
RG
★★★★★
“I have had more compliments on the pattern than any sweater I have bought in years. It feels classic without looking old-fashioned.”
Rhonda G., Tulsa, OK
Verified buyer
One sweater for everything, at one price.
You can wear the same turtleneck to the post office in the morning, to church on Sunday and to dinner on Friday, so you only have to choose it once. Sizes run S through 5XL, and the price is the same whatever size you wear.
MOST TURTLENECKS
Black, gray or beige
A neck that itches by lunch
Tight at the throat
Clingy, or shaped like a tent
Plus a scarf you’ll lose
Full price
Nancy Susan Moulton
Florals, woodland and ski prints
Soft through a long day
A soft, loose neck that still covers
Relaxed, finished at the hip
No scarf needed
60% off this month
I started out to keep women warm. What they gave back was a reason to feel seen again.
Why everything is 60% OFF this month
This month the shop turns five. Same little shop, same bell over the door, and these days it rings.
So this is my thank-you to every woman who trusted me with how she wanted to feel walking back out into the cold, and to the ones who sent their sisters, daughters and book clubs through my door. Everything in the shop is 60% off for the anniversary, with free shipping and 30 days to change your mind, no questions asked.
I’d rather these go home with women who’ll wear them every cold morning than sit folded on my shelf. When a print sells out in your size, it’s gone until next winter.
5th Anniversary Run · Limited to this month
5
Years on the same street
4.8★
Across 1,500+ reviews
40
DIFFERENT PATTERNS
30
Days to change your mind
CR
★★★★★
“I was so happy with my first one that I needed to order a second one, and here it is.”
Carol R., Sarasota, FL
Verified buyer
If you’re new here, welcome. Browse slowly, and find the one that makes you stop. I built the whole shop around that moment. If you’ve been here from the beginning, this anniversary is as much yours as mine. Either way, take something warm home before the snow settles in for good.
— Nancy
Nancy's knitted sweaters
★★★★★
4.8 / 5 from 1,500+ reviews
$162.50
$64.95
Save $97.55
A soft turtleneck that keeps the cold off your neck
OWNER · NANCY SUSAN MOULTON · JACKSON HOLE, WYOMING
Nancy has made her own warm things for as long as she can remember. In 2021 she opened Nancy Susan Moulton just off the Town Square, to find pieces for other women that hold heat on the fortieth cold morning. She still chooses every one herself, and she still keeps the coffee on.
